How the Age of Transparency Will Revolutionize Business

Tapscott explains the rise of transparency and how you can embrace it to enhance your organization’s reputation, build trusting relationships with your staff, partners, shareholders and the public, and achieve competitive advantage. He discusses how employees share formerly secret information about corporate strategy, management and challenges. To collaborate effectively, companies and their business partners have no choice but to share intimate knowledge with one another. Finally, in a world of instant communications, whistle-blowers, inquisitive media and Googling, citizens and communities routinely put organizations under the microscope. Corporations have no choice but to rethink their values and behaviors—for the better.