CANCELLED: HR’s Role in Global Talent Management
The enormous success of Globo TV, the top television network in Brazil, shows that people management is a key factor in the continued growth of an organization. How do you retain your top talent in an increasingly growing and changing global market, especially with the impact of the evolving digital world? How do you successfully develop your leaders while focusing on the organization’s future strategic goals? Machado will discuss “The Newscast Partnership experience”, a global talent management program Globo TV has developed, as well as other key management concepts to show how HR is vital in the continued success of her organization.
Heloisa Machado

Heloisa Machado holds a bachelor degree in business administration from Fundação Getulio Vargas/RJ and an MBA from Coppead/UFRJ. She has been working at TV Globo for 20 years, having also worked at Casa da Moeda - the company that produces Brazilian banknotes, coins and other security products - and Petrobras - an integrated energy company and leader of Brazilian oil industry.
Heloisa is an HR Director at TV Globo - the biggest Brazilian broadcast TV network and one of the world’s largest, acting as a Senior Business Partner for most of business areas, providing HR solutions that make strategy achievement possible as so as specific directions to the whole Human Resources Area. She is also responsible for Executives´ Development Competence.
In 2007, Heloisa was chosen the Professional of the Year by ABRH-RJ and received the Luiz Carlos Campos People Management Premium.