Latinx: What Next?
The Latinx population of the U.S. will substantially grow in the coming decades. The U.S. Census Bureau estimates that people who identify as Hispanic or Latinx represented 17.4% of the population in 2014 and that the number will increase to 28.6% by 2060. According to a previously released SHRM publication, the U.S. Labor Bureau predicts that 1 in every 2 workers who enter the workforce in 2025 will idenitfy as Hispanic or Latinx. Companies that actively plan for these changes in demographics will be primed for success. People who identify as Hispanic or Latinx already represent a higher percentage of top candidates, and having them on board will provide businesses with a better understanding of Spanish-speaking markets. But there’s more that goes into recruiting top Latinx Millennials and Generation Z individuals than some might think. Companies will have to create unique recruiting programs—gaining an informed perspective on the changing workforce and the new priorities facing talent leaders.
Learning Objectives:
- Understand Latinx values, needs and personal expectations.
- Learn what sets Latinx Millennials and Gen Z individuals apart from their peers.
- Hear three Latinx Millennials and Gen Z individuals share their expectations of employers.
Di Ann Sanchez, SHRM-SCP
Dr. Di Ann Sanchez, Ph.D., SPHR, SHRM – SCP, is the Chief Exceptional Officer of DAS HR Consulting LLC and Sanchez & Associates, a WMBE/HUB-certified firm focused on creative and non-traditional Human Resources programs and Diversity. Dr. Sanchez has over 35 years of experience, is a certified Senior Human Resources Professional (SPHR & SHRM – SCP), and has held executive positions with both private and public companies, including:
Dallas/Fort Worth International Airport
United Natural Foods, Inc.
Burlington Northern Santa Fe
Boeing Commercial Airplane Group
American Airlines
Delta Technology
Dr. Sanchez received the 2018 Top Minority Business Leaders Award for Tarrant County. Hispanic Business magazine named her one of the “Top 50 Hispanic Women in Business,” one of the “Top 80 Elite Hispanic Women,” and one of the “Top 100 Latinas in America.” She is also a past SMU Latino Leadership Initiative Advisor.
She was highlighted in the Hispanic Journal Magazine, recognizing her human resources and diversity accomplishments at American Airlines. She has also been featured in USA Today to improve the employment verification process and encourage comprehensive immigration reform.
Dr. Sanchez has spoken at the SHRM National Conference, Talent Management, and National Diversity and Inclusion. She has also spoken at several SHRM and Business Chapters and has been featured in many publications as a national Human Resources and Diversity expert. She is also a SHRM National Speakers Bureau Member. Dr. Sanchez actively participates in the SHRM Voice of Work Research Panel.